All about Well Drinks

Well Drinks is the term given to cheap liquor that bars usually keep in their stock. Most bars have ‘wells’ where they stock up their cheaper alcohols. Bars serve from this well when a customer doesn’t ask for any brand specific drink for example, if you ask the bartender for a Vodka with Coke, you would be served out of the ‘well’ with the vodka of a cheaper brand. On the other hand, asking for an Absolut with Coke would enable you to be served with the vodka of that specific brand, and the price, of course.

Common Well Drinks:

A well drink always refers to a cheaper brand of any given liquor product. The most commonly available well drinks are rye (whiskey), scotch, gin, rum and vodka. Some of the common well drinks combinations are the screwdriver (vodka, and orange juice), coke with rye, scotch with soda, gin with tonic etc. All of the alcohol that is used as well drinks is stocked up in a rack usually next to the ice in a usual bar setup, or below the bar desk, unlike the expensive alcohol, which is on display on the shelves.

Features of Well Drinks:

The concept of well drinks is designed to be economical, both for the customer and the bar tender. Well drinks are usually at hand of the bar tender, well within reach to save both time and energy while serving. For the customer, well drinks are easy on the pocket, especially when one tends to consume a good quantity of alcohol. Usually, bar tenders serve from the well when a customer asks for a drink. Its only when the customer specifies the brand that the bar tender serves from the shelf. The quality of liquor stocked in a well also varies from bar-to-bar. Good bars stock higher end liquor in their well, while the cheaper bars by default stock the cheaper brands.

Customer Acceptance:

When it comes to alcohols, studies reveal that people generally tend to be influenced by the assumed cost of a drink. If they assume the price of a drink to be higher than the other one, they would likely enjoy the former drink which has a higher assumed price. Owing to this fact, people do not take time adapting to liking the taste of generic brands served out of the well, obviously because of them opting for the well due to the economies involved. Ignoring the paradox of how your taste is influenced by liquor price, one can actually relish a well drink.